The Law Blog

Many business owners wonder if the cost of registering a trademark to protect their name or logo is worthwhile. The answer is absolutely. In today’s hyper-competitive business environment, protecting your business’s identity is essential.

Here are three of the most important reasons to register a trademark:

1. Your trademark will receive federal protection.

When you register your trademark with the United States government via the United States Patent and Trademark Office (USPTO) your trademark obtains federal protection. Even if you are starting your business in a specific geographic area, registering a trademark ensures that your name will be protected anywhere in the country, should your business expand. It is also important to note that if you do not register your trademark, it is possible for someone else to begin using your trademark and it will not be considered infringement.

2. You will get help from large private companies in policing your trademark.

It is possible that an infringing use of your trademark will occur on another company’s Web site. For example, Google, Facebook, Twitter and many other major Internet sites are prime places for “scam artists” to operate. If you find an infringing use of your trademark on a major private company’s Web site, generally they will not help you remove the infringing use – unless you have a federally registered trademark. If you have registered your trademark, many of these companies will help you remove infringing use from their sites. Thus, registering your trademark may save you the time and expense of a lawsuit to remove the infringing material.

3. Registering your trademark will increase the value of your business to a potential buyer.

Once you register a trademark, it is analogous to owning a piece of property. The trademark can be bought, sold, or rented (i.e. licensed). Like any piece of property, a trademark may appreciate in value. As your business and brand name recognition grow, your trademark becomes a valuable commodity. Any potential buyer of your business will ask you if you have registered your trademarks. If you have not registered your trademarks your business could be worth significantly less to a potential buyer. After all, it is a considerable benefit to a potential buyer to “buy” the goodwill you have built in your name.

A trademark registration can be extremely important for your business. To ensure that your trademark is properly registered, contact Trademark Attorney Josh Gerben at www.trademarkarmor.com. here.

About the Author

Josh Gerben is author of this article on register a trademark. Find more information about how to register trademark here.

Many business owners wonder if the cost of registering a trademark to protect their name or logo is worthwhile. The answer is absolutely. In today’s hyper-competitive business environment, protecting your business’s identity is essential.

Here are three of the most important reasons to register a trademark:

1. Your trademark will receive federal protection.

When you register your trademark with the United States government via the United States Patent and Trademark Office (USPTO) your trademark obtains federal protection. Even if you are starting your business in a specific geographic area, registering a trademark ensures that your name will be protected anywhere in the country, should your business expand.

It is also important to note that if you do not register your trademark, it is possible for someone else to begin using your trademark and it will not be considered infringement.

2. You will get help from large private companies in policing your trademark.

It is possible that an infringing use of your trademark will occur on another company’s Web site. For example, Google, Facebook, Twitter and many other major Internet sites are prime places for “scam artists” to operate. If you find an infringing use of your trademark on a major private company’s Web site, generally they will not help you remove the infringing use – unless you have a federally registered trademark.

If you have registered your trademark, many of these companies will help you remove infringing use from their sites. Thus, registering your trademark may save you the time and expense of a lawsuit to remove the infringing material.

3. Registering your trademark will increase the value of your business to a potential buyer.

Once you register a trademark, it is analogous to owning a piece of property. The trademark can be bought, sold, or rented (i.e. licensed). Like any piece of property, a trademark may appreciate in value. As your business and brand name recognition grow, your trademark becomes a valuable commodity. Any potential buyer of your business will ask you if you have registered your trademarks. If you have not registered your trademarks your business could be worth significantly less to a potential buyer.

After all, it is a considerable benefit to a potential buyer to “buy” the goodwill you have built in your name.

A trademark registration can be extremely important for your business. To ensure that your trademark is properly registered, contact Trademark Attorney Josh Gerben at www.trademarkarmor.com. here.

About the Author

Josh Gerben is author of this article on register a trademark. Find more information about how to register trademark here.